Camel Startups: Say Goodbye to the Unicorn

The business landscape has undergone a significant shift lately. With the advent of COVID-19 and the subsequent global recession, business leaders, innovators, entrepreneurs, and investors are facing a prolonged period of exceptionally tough market conditions. The question on everyone’s mind is how startups and innovators, across different domains, can not only survive but thrive in […]
Sustainable Business Explained: Benefits and Challenges

Amidst the evolving business landscape, more and more companies are integrating sustainability into their strategies. They understand the dual potential for profitability and positive change through having a sustainable business. McKinsey’s recent survey showed that 70% of respondents have formal sustainability governance. This prompts a fundamental query: What does “sustainability” mean in business? To find […]
SaaS Rule of 40: Formula, Examples, and Ways to Exceed it

To assess a SaaS company’s performance, a popular metric called the SaaS Rule of 40 has emerged. This rule helps gauge the balance between a company’s revenue growth and profitability. The idea behind the rule is that a SaaS company should have a combined growth rate and profitability of at least 40%. It acknowledges that […]